Don't panic. Eat beef.
By Carmen Fenton, director of communications, TCFA
When I wrote this a few months ago, I had no idea what our nation, our world and our industry would be facing amid the coronavirus outbreak. Like many of you in agriculture, I’m not on the ranch, at the feedyard, the packing plant or the grocery store. I’m not on the front lines, and honestly, working from a computer screen feels so insignificant during a time like this.
So, what can I do to help the cause?
Well, to start, I can stay home. There are thousands in our industry who cannot stay home. America depends on them to do what is necessary for all of us. When you stay home, you are protecting them. Not everyone can stay home, but I can.
I can also remind everyone that beef is healthy and plentiful. The U.S. production chain is unmatched in terms of efficiency, and producers are working around the clock to get beef to you. I know there are empty meat cases in parts of the country, but rest assured that more is on the way.
Also, our beef supply is safe. Public health and food safety experts do not have any evidence of food or food packaging being associated with transmission of COVID-19. However, we do know, that like other viruses, it is possible that the virus that causes COVID-19 can survive on surfaces or objects. This is why it is critical to practice good hygiene and properly cook meat. When cooking, be sure to use a food thermometer to ensure a safe internal temperature. Additionally, always follow the 4 key steps of food safety – clean, separate, cook and chill.
Additionally, I can reassure you that feeding your family beef is a good decision. Beef provides nutrients we all need, particularly, protein, zinc and iron. These are key ingredients for a strong immune system, active lifestyle, brain development and are often lacking in diets of kids and teens. For older adults, getting the right amount of protein becomes even more important. Protein rich foods like beef help fight off diseases like sarcopenia (loss of muscle mass), type-2 diabetes and osteoporosis.
Here are a few more quick facts to remember about beef.
As we all try to figure out this temporary, new normal, please know that TCFA will continue to provide you with accurate, timely information so you can make the best decisions for your family.
Leave a Reply.